How to Use Art Portal as a Sales Tool
22 March, 2022
Bottom Line Up Front: GraphicsFlow Art Portal is a great tool to streamline the Art Approval process. It’s also a resource your sales team can use to get more customers to the ordering phase. Learn how your team can use this tool.
GraphicsFlow Art Portal makes the art creation process much easier for your design team and your customers who need custom artwork created. Because the art library for GraphicsFlow features all production-ready vector graphics, your team can easily build a design for customers quickly and avoid many of the headaches associated with customer-supplied artwork. Plus, customers can submit design requests to your shop directly through Art Portal using the same design ideas from the GraphicsFlow art library, saving both parties time.
But here’s the exciting part: you can use Art Portal for more than just your art department. This powerful tool is also an excellent resource for your sales team since it gives them a fresh way to pitch ideas to your customers and set up repeat orders. And, it saves everyone in your shop valuable time whether you’re working with a smaller staff or you already have a small team and need new ways to stay nimble.
Covering the Basics
Like most businesses, you probably have a set of customers who typically need highly-detailed artwork for their merch. Then some customers need a simple design with a professional font. For your customers who need less complex but professional designs, this is where Art Portal can be a handy tool for your sales team.
Your sales team can quickly put together straightforward designs thanks to the high-quality, customizable designs featured with GraphicsFlow Art+. These designs are perfect for customers who need art for things like local community events, school spirit, or team sports. With GraphicsFlow Art+, your team has access to an extensive library of ideas that suit these types of clients. These designs are fully customizable, so your sales team can quickly drop elements like a company or organization name into a design with minimal back-end work.
Along with top-notch graphics, GraphicsFlow also includes a complete set of clip art and fonts that your sales team can add to the design mockup. These handy tools help jump-start the conversation with customers who come to your business with an idea but are not entirely sure what they want.
Faster Design Requests With Art Portal
Along with improving workflow for your teams, GraphicsFlow Art Portal works as a great sales tool for new customers. Your sales team can easily direct potential customers to the portal by emailing them the link or sharing it on social media. Customers can submit a design request by choosing design elements from the portal, which get sent directly to your shop so your art department can finalize a mockup.
Best of all, since the graphics in GraphicsFlow are production-ready, your team can start printing off merch as soon as you have the thumbs up from the customer. That includes all types of decoration methods like screen printing, embroidery, heat transfer, and more.
Speed it up with Design Templates
Combine the power of GraphicsFlow and Art Portal with design templates. You’ll have a whole other powerful strategy in your pocket for your sales team. A design template is a starting point or a placeholder for fresh design ideas for your customer. With a template, you can quickly modify the design and personalize it for a customer’s unique needs. That could be a change in font, color, or even the primary graphic in the design.
A design template usually includes:
1. Background design elements
2. Clip art
3. Fonts and any possible text effects
4. Any added effects or design treatments
Here’s where GraphicsFlow comes in.
Using GraphicsFlow, your sales team won’t need to create art from scratch for a design template. While your art department concentrates on completing complicated artwork, your sales team can focus on clients who need more straightforward designs for community events and school sports, all with the power of GraphicsFlow Art+.
With the power of Art Portal and the efficiency of design templates, you’ll have a combination that sets your shop apart from the competition. And if your sales team can use Art Portal as a sales tool, you’ll have fewer instances of turning down jobs because you can’t handle the volume. Plus, the quicker you’re able to give your customers what they’re looking for, the more enticing you’ll look compared to other shops. That sets you up for success with new and existing customers.
Want to learn more about using GraphicsFlow Art Portal as a sales tool? Contact a Client Advisor today for a personalized 15-minute tour. Fifteen minutes can change your business.
Not ready? Test drive the Art Portal and submit a sample design. See for yourself the potential of Art Portal for your business.
